Created By Anagha R Manoj.
The pungent smell of asafoetida is evident in many South Indian dishes, including the much-loved Sambar. Kerala is one of the major consumers of this ingredient but has fewer large scale manufacturing units of it in the state.
Asafoetida (Ferula asafoetida or ‘hing’) is the gum resin extracted from the roots of Ferula plants. It is used for culinary as well as medicinal purposes after drying. Even though it is grown extensively in Afghanistan and Iran, it mostly appears in Indian cuisine. It also plays a key role in Ayurveda.
MBA graduate and Kerala-native Varsha Prasanth decided to start her business, the production of asafoetida seemed infallible. In 2019, along with her two younger sisters – Vismaya and Vrinda, launched a sole proprietorship firm called 3vees International.
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